Innovators and early adopters inhabit the initial phases of the technology adoption lifecycle. Many innovators enjoy the excitement of playing with a new technology to see what it can do.
Early adopters are pragmatists, but they are also visionaries. They see the benefits a technology can provide, and are willing to work with it to get those benefits.
Most of our clients are in the Majority sections of the curve. They want not just a product, but a full solution to a real problem. We serve them by identifying technology categories right as they are crossing the chasm, building our teams and offering them full solutions.